It is the model that Alpha-Omega Amusements chooses to operate and I have worked with the Big Choice for more than three years now. Arcade Claw Machine Win % = (Wholesale Cost of Prizes Won x 100) / Claw Machine Revenueįor simplicity, I will refer to the two-button Big Choice crane. If the winning percentage is reduced by an operator (I consider 25-30% cost of sales to be reasonable) either for short-term “greed,” lack of proper maintenance or because higher-valued merchandise is desired, the results are always negative and the industry gets hurt! Why not educate yourself and operate the cranes fairly and in a manner that the general public finds acceptable and entertaining? The positive results will benefit you and the industry for a long time to come.
The smart operator will, over the long term, maintain a fair win percentage.Ī crane, when properly adjusted, is a skill game that requires a significant degree of hand and eye coordination. Note that the customer does not expect to win every time. The operator’s profit is the amount of money that a satisfied customer is willing to spend to “be entertained.” To this end, the crane claw must be maintained and properly adjusted so that all the prizes can be picked up. The larger group (throw plush and forget it) does not know what they are doing, but they should-and I worry about that, too.įor cranes to remain profitable (and publicly acceptable), an operator must always make sure that the customers are winning a fair share of prizes for the money they spend trying. The second group (claw adjusters) know exactly what they are doing-and I worry about that.
A few “bad apples” put in some expensive items that are “very difficult” to win and/or reduce the claw tension to make the crane game harder to win. After moderating the “Arcade Claw Crane & Merchandising Seminar” at AMOA in November 1986, it became very obvious to me that many crane machine operators do little more than throw plush animals and toys into any one of the 23 current models of claw cranes and hope that the public continues to play forever.
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